This post was originally published here.
Below is a presentation I put together for my Internet Marketing Mastermind meetup. In it, I describe the 3 things a local business must do in order to be successful with their online marketing.
Those 3 things a local business must do:
It's really that easy. YOU, as the local business owner/operator do what you do (whether it's cleaning carpets, doing dentistry, or selling garden supplies) and leave the online marketing to professionals who know how to do it well without mucking anything up.
And there's lots to muck up. I've seen it all.
It boils down into putting together a solid strategy, with an actionable plan.
But before you do anything, you ought to know where you stand today.
And you start by getting your free local business marketing report card (link is in the presentation at the end, or here, if you're in a hurry).