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Using Facebook Plugins to Bring More Attention to Your Business

facebook-plugins

There are a variety of social plugins you can use to boost engagement on your Facebook business page

Many small business owners know how to use Facebook from a personal standpoint, but they have very limited knowledge about how to use it to grow their businesses.

With all of its tools and features, Facebook can be a very powerful digital platform for marketing your brand.

If you’re new to Facebook marketing, or are struggling to make your business page work for you, you may not understand all of the options available to you.

Facebook Plugins

Something that is grossly underused–but has the potential to be amazing–is the wide variety of social plugins that can bring more attention to your business page.

Here are a few Facebook plugins that you definitely want to consider:

  • Like Button – placing a Like Button on your website makes it easy for your visitors to share content from your website with all of their Facebook friends. When someone “Likes” your page, it automatically shows up on their profiles for all of their connections to see.
  • Like Box – this box allows you to promote your page by embedding a feed from your Facebook page into your website. You can customize the look and feel of your Like Box, as well as the content of your box based on your goals.
  • Share Button – similar to the Like Button, the Share button allows people to add a personal message before sharing your content on their timeline or Facebook group. It also allows them to share it with specific people via a Facebook Message.
  • Comment Plugin – when placed on your site, this plugin allows people to comment on your content using their Facebook profile. These comments will be shown in their news feed where their friends can also see it.
  • Recommendations Feed – this plugin displays the “most recommended” content on your website based on the actions of your fans, such as “Likes.”

So as you can see, these Facebook plugins can help your business get a lot more exposure without any additional work on your part. They point people to your Facebook page and streamline the process of getting more eyes on your business.

The number one goal of engagement on Facebook is making it extremely easy and fun for visitors to comment, like, and share.

Ultimately, these plugins provide a quick and simple approach to advertising through referral online traffic, which is extremely valuable.

As the top social networking platform online today, Facebook has taken measures to ensure that business owners have all of the tools they need to take their marketing efforts to new levels.

3 Tips for Better Facebook Marketing

facebook marketing

Below are 3 tips for improving your Facebook marketing

Better Facebook Marketing

When it comes to marketing on Facebook, there’s more to it than simply creating a Facebook page for your local business. In general, doing any type of marketing requires a strategy beforehand so that you know exactly how to appeal to your audience. Follow the below advice if you want better Facebook marketing.

Before jumping into Facebook marketing, forming a marketing strategy for your Facebook page is what you should do first. Here are three tips that you can use to help you get started:

How Do You Choose Your Profile and Cover Photos?

First impressions count when it comes to social media marketing. If people don’t like what they see on your page, they’ll be turned off by it and walk away from it forever. In order for your business to benefit from this marketing platform, you don’t want that.

Take the time to decide what your profile and cover photos will be for your Facebook page. Here are a ideas you can use for your profile and cover pictures:

  • Your business logo
  • Any volunteer work pictures that you and your team has done to give you an extra PR boost
  • Your products
  • Photos that represent your services
  • Custom-made artwork that represents your business

Make sure that your profile and cover pictures aren’t inappropriate or poorly made. If you need to, invest in professional photography services to make your business photos pop. Clear and crisp photos will help generate interest in your business and attract more people to it.

Here's a handy guide on Facebook image sizes.

What Do You Want To Post?

This is the most common concern business owners have when they create a Facebook business page. They never know what to post exactly, yet they have already created a Facebook page.

Before even establishing your page, figure out what posts you want to create. Do you want to:

  • Share business updates?
  • Promote your products and services?
  • Share mini stories with your fans related to your industry?

Get creative with your posts! Here are some basic guidelines to use when you’re planning what types of Facebook posts you want to have for your page:

  • Posts must always be positive in some way, i.e., funny, encouraging, engaging, empowering, etc. Don’t vent to your fans, and keep any personal issues you have to yourself.
  • Add some type of media with each of your posts. The most popular type of media to use with posts is images. You can also combine YouTube videos with your posts.
  • Have a variety of posts to keep your Facebook page interesting, such as promotional posts and content-only posts.
  • Don't forget video! Facebook is really pushing native videos on their platform, so you may as well take advantage of it.

How Do You Plan To Engage Your Audience?

Since Facebook is a social media platform, engaging and interacting with others is a main aspect of it. Every business is different, so take the time to learn about your audience, what they’re interested in, and determine how to engage them on your Facebook page with that information.

Getting your business out there is critical, especially if you want it to grow.

But don’t try to do everything at once.

Take your time to create a marketing plan that will allow you to build upon it as time goes on. Better Facebook marketing isn't easy, but it is relatively simple. Just follow the guide here for a good start to your Facebook marketing.

How to Deal with Customer Complaints on Your Facebook Page

complaints on Facebook

You WILL get complaints. Prepare for them and remain calm when they come in.

One of the most interesting things about social media is that it is, in fact, social. You are going to interact with other people. You’re also going to find out a lot of interesting things about how they react online if something has happened that they did not like.

As a business owner, you’re probably going to encounter unhappy customers at some point on Facebook.

Unfortunately, someone may go to your page to make a complaint. However, this is no reason to panic or become defensive. It happens to even the best companies.

In fact, use this to your advantage by showing how professional you are with a prompt, positive response.

Simply apologize for whatever they are complaining about, let them know that you will handle it, and then take it out of the public’s eye by sending them a direct message.

One thing that you need to remember is that, for most people, a reply of some sort is usually enough satisfy them. All they need is an answer and to know that their voice has been heard.

Therefore, monitoring your page often and responding as quickly as possible lets them know that you truly care.

Keep in mind that you have a multitude of fans who like you and appreciate what you do, so they are also likely to speak up for you in cases where someone tries to hurtfully blast your business in the public eye.

Whatever you do, don't delete comments!

As tempting as it may be, try to avoid deleting any comments that you don’t like.

Many companies make this mistake unnecessarily.

The fact is that no business is 100% perfect.

angry-men

Don't be these guys.

Unless it’s getting to the point where people are using profanity, starting “flame wars,” or being outright rude, there’s no need to delete the comments.

Plan Ahead About How You Will Deal with Complaints

To prevent being caught off guard when something like this happens, it’s best to have a plan in place about how you will handle negative comments so you are prepared. This way, you can act quickly and don’t have to think about it too hard when the situation arises.

How will you communicate with unhappy customers who post on your page?

What course of action will you take to remedy any issues they have with your business?

How will you maintain a positive public image with your fans while trying to put out any fires that may arise?

Keep these questions in mind while you’re planning out your new Facebook marketing strategy.