Many small business owners know how to use Facebook from a personal standpoint, but they have very limited knowledge about how to use it to grow their businesses.
With all of its tools and features, Facebook can be a very powerful digital platform for marketing your brand.
If you’re new to Facebook marketing, or are struggling to make your business page work for you, you may not understand all of the options available to you.
Something that is grossly underused–but has the potential to be amazing–is the wide variety of social plugins that can bring more attention to your business page.
Here are a few Facebook plugins that you definitely want to consider:
So as you can see, these Facebook plugins can help your business get a lot more exposure without any additional work on your part. They point people to your Facebook page and streamline the process of getting more eyes on your business.
The number one goal of engagement on Facebook is making it extremely easy and fun for visitors to comment, like, and share.
Ultimately, these plugins provide a quick and simple approach to advertising through referral online traffic, which is extremely valuable.
As the top social networking platform online today, Facebook has taken measures to ensure that business owners have all of the tools they need to take their marketing efforts to new levels.
When it comes to marketing on Facebook, there’s more to it than simply creating a Facebook page for your local business. In general, doing any type of marketing requires a strategy beforehand so that you know exactly how to appeal to your audience. Follow the below advice if you want better Facebook marketing.
Before jumping into Facebook marketing, forming a marketing strategy for your Facebook page is what you should do first. Here are three tips that you can use to help you get started:
First impressions count when it comes to social media marketing. If people don’t like what they see on your page, they’ll be turned off by it and walk away from it forever. In order for your business to benefit from this marketing platform, you don’t want that.
Take the time to decide what your profile and cover photos will be for your Facebook page. Here are a ideas you can use for your profile and cover pictures:
Make sure that your profile and cover pictures aren’t inappropriate or poorly made. If you need to, invest in professional photography services to make your business photos pop. Clear and crisp photos will help generate interest in your business and attract more people to it.
Here's a handy guide on Facebook image sizes.
This is the most common concern business owners have when they create a Facebook business page. They never know what to post exactly, yet they have already created a Facebook page.
Before even establishing your page, figure out what posts you want to create. Do you want to:
Get creative with your posts! Here are some basic guidelines to use when you’re planning what types of Facebook posts you want to have for your page:
Since Facebook is a social media platform, engaging and interacting with others is a main aspect of it. Every business is different, so take the time to learn about your audience, what they’re interested in, and determine how to engage them on your Facebook page with that information.
Getting your business out there is critical, especially if you want it to grow.
But don’t try to do everything at once.
Take your time to create a marketing plan that will allow you to build upon it as time goes on. Better Facebook marketing isn't easy, but it is relatively simple. Just follow the guide here for a good start to your Facebook marketing.
One of the most interesting things about social media is that it is, in fact, social. You are going to interact with other people. You’re also going to find out a lot of interesting things about how they react online if something has happened that they did not like.
As a business owner, you’re probably going to encounter unhappy customers at some point on Facebook.
Unfortunately, someone may go to your page to make a complaint. However, this is no reason to panic or become defensive. It happens to even the best companies.
In fact, use this to your advantage by showing how professional you are with a prompt, positive response.
Simply apologize for whatever they are complaining about, let them know that you will handle it, and then take it out of the public’s eye by sending them a direct message.
One thing that you need to remember is that, for most people, a reply of some sort is usually enough satisfy them. All they need is an answer and to know that their voice has been heard.
Therefore, monitoring your page often and responding as quickly as possible lets them know that you truly care.
Keep in mind that you have a multitude of fans who like you and appreciate what you do, so they are also likely to speak up for you in cases where someone tries to hurtfully blast your business in the public eye.
As tempting as it may be, try to avoid deleting any comments that you don’t like.
Many companies make this mistake unnecessarily.
The fact is that no business is 100% perfect.
Unless it’s getting to the point where people are using profanity, starting “flame wars,” or being outright rude, there’s no need to delete the comments.
To prevent being caught off guard when something like this happens, it’s best to have a plan in place about how you will handle negative comments so you are prepared. This way, you can act quickly and don’t have to think about it too hard when the situation arises.
How will you communicate with unhappy customers who post on your page?
What course of action will you take to remedy any issues they have with your business?
How will you maintain a positive public image with your fans while trying to put out any fires that may arise?
Keep these questions in mind while you’re planning out your new Facebook marketing strategy.