Online marketing, also known as “e-marketing,” “digital marketing,” and “internet marketing,” as well as other terms translates into “marketing your goods and/or services online.”
There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment.
(Hint: It is. No doubt about it.) Read on…
The sole purpose of successful online marketing is to utilize a campaign strategy that maximizes your return on investment (ROI). ROI is a measure of the difference between profits and costs (and you have to consider risk, too).
However, just having a website does not work any more. It never did, actually.
Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and (hopefully) profit.
Online marketing costs much less in comparison to most other marketing strategies. Remember the Yellow Pages? TV and radio spots? Billboards? Newspaper ads?
You can literally put up a website in a day for less than $100. And that covers the whole year. Try doing that with a YP ad!
Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish.
For example, with Facebook advertising, you can target single women with children within 25 miles of your shop. Try doing that with another form of advertising.
Online marketing also allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers.
This is what we call “pull” (versus “push”).
Having a solid online presence allows them to do just that – putting them one step closer to doing business with you.
If you want statistics, online marketing lets you measure them very easily. Practically all elements of an online marketing campaign can be traced and tested in some form, including:
Web analytics are also useful in being able to track the exposure, response, and overall effectiveness of online marketing by collecting, analyzing, and reporting back internet data.
Advertisers can determine the best ROI. Tracking and assessing can be accomplished immediately since most tracking tools can be easily setup and ready to go in just minutes.
There are a number of steps you can take in order to successfully market your business online, from optimizing your website’s copy for search engines and potential buyers to writing an e-newsletter and/or a blog.
Online marketing is a collaboration of elements that produce a successful web-based advertising strategy or campaign. Recognizing the tools needed and making the most of them demands a huge amount of skill, expertise, and practice.
Consistency is the key.
The work that is put in eventually determines the level of accomplishment that will be achieved.
If your company website is not mobile-ready, more than likely, you've been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it's a truly frustrating experience.
Most of these searchers move on to your competitors' websites and never return to yours. So as you can guess, these are lost leads.
But now, there's another crucial reason to mobilize your website; Google made some changes that will negatively impact any website that is not mobile-ready.
Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, Google has announced that mobile-friendliness will now be heavily weighed as a ranking signal.
On February 26, 2015, Google wrote this statement on their Webmaster Tools blog:
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
A Google mobile algorithm update started on April 21, 2015 and rolled out over a period of a few days to one week – influencing the organic results for web searches performed on mobile devices.
The search industry has labeled this update as “Google Mice” and “Mobilegeddon.”
More than 60% of all Google searches are now performed on mobile devices. So Google's overall goal with this update is to provide a faster, smoother experience for mobile searchers.
When mobile users try to access websites that are not mobile-ready, it's pretty much a waste of time. In order to match mobile users with the most beneficial websites based on their searches, this algorithm update ensures that mobile-friendly websites get the most search engine attention.
Basically, if your site is not mobile-ready, it will suffer lower rankings on Google when users search for your type of products and services on their mobile devices.
On the flip side, if your website is mobile-friendly, you may experience an increase in rankings; especially in cases where most of your competitors haven't optimized their websites for mobile.
Google has provided a free “Mobile Friendliness” tool where you can test your website for mobile.
Here's the link:
You can tell within a few minutes whether or not your site meets the basic standards for mobile optimization.
Having a website that is optimized for mobile viewing is critical. Not only is it important for providing convenience to your mobile customers and prospects, it’s now a major factor in how well these mobile consumers can find your website when searching online for your type of products and services.
If you run a small business, you probably already know how vital social media can be toward increasing your bottom line. Getting started on social media, however, can seem daunting because there are so many options and ways to gain followers. We have gathered a few tips to help you build a loyal social media followers list.
No matter what social media site–whether Google+, Twitter, Facebook, or Tumblr–using keywords is vital to increase your followers. For most of these sites hashtags work best, especially if you have your social media accounts connected with one another. This allows you to post something to all of your social media sites without having to do it physically.
Using keywords in your profile can help you attract people who are interested in what you have to offer. If they like what they see on your profile, they are likely to become an on-going follower.
Customers and clients love hearing from the small businesses they follow.
By commenting on posts related to your business, you can get people interested in your business. You do have to remember to comment wisely, however, so that it does not feel like spam.
You should also consider following people back if they start following your business on any social sites. People are much more likely to purchase from a business with which they are “friends” than one that is not on any social media sites.
People want to hear from your business. The more they engage with you, the more likely they are to become customers or clients, so be sure to post regularly on social media sites.
Try to be as consistent as possible by posting special offers, giving tips, adding pictures, polls, or anything else you want without overwhelming your followers.
Look at which posts get the most attention to see what your followers are interested in seeing. This will not only allow you to provide content in the future that is relevant, but it will also give you a good idea of the demographic engaging with your business.
Social media sites can make a huge difference in your revenue if you are a small business owner.
By keeping up with trends and ensuring that your content is what your followers are interested in, you will start seeing a boost in the people that engage with your content.
This social interaction will ultimately translate into sales for your small business.