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I conceived SoMoLo Marketing several years ago. I’d been building websites, doing SEO, and writing content for entrepreneurs, small businesses, and large corporations for years (I started digital marketing in 1996).
A few years ago, 2012 I think it was, I bought the domain. Since I was working on a ton of other projects, I sat on this one for a while. 3 years, in fact.
Recently, I decided to start this business. But it had to have several things in it that would allow it to grow holistically and stay lean.
I’ve managed hundreds of employees before, and while the experience was generally very positive, I didn’t want to deal with a lot of the headaches a typical business has no choice but to deal with.
Maybe you know exactly what I mean 🙂
Dealing with employees always presents a business with a lot of challenges: Training, retention, keeping on top of labor laws, payroll, taxes — you know, the works.
And all of that stuff takes away what SoMoLo Marketing can do for you.
A long time ago, I realized that all businesses would be infinitely better if they simply stuck to their core business. For example, if you’re a credit card company, stick to issuing credit cards and collecting payments. You can literally outsource everything else: collections, payroll, HR, marketing, etc.
That’s exactly what I’m doing here.
At SoMoLo, we run a lean operation. We have ZERO employees. I don’t have a rented office; I work out of my home office. You don’t have to pay my rent, electricity, or garbage collection.
I have chosen joint venture partners who perform the vast majority of the services we provide to you. I co-brand most of the services you see here.
For example, I have an SEO expert who runs all of our SEO campaigns. I have a person who specializes in AdWords. Another in Facebook ads.
Yes, I do some of the work. I manage it all. The buck stops here.
Keeping SoMoLo Marketing lean is important: It allows me to provide you with the best service possible.
I run a tight ship – since I don’t have employees, we don’t have lavish parties or give out ridiculous bonuses.
Transparency: I keep about 1/3 of what you pay for your services. The other 2/3 goes to my vendor partners and operating expenses (keeping the systems in place, subscription services, maintenance of servers, etc.).
I hope this helps you understand how SoMoLo Marketing works. If you have any questions, hit the Contact Us link at the top of the page.