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If your business relies on foot traffic or the telephone, and you offer goods & services to a region, then your business needs to be on the map.
Google Maps, that is!
But it can't just be on the map.
It has to be in all the important directories for your industry.
Having a well-designed website with solid calls-to-action (CTA) and built for conversions is important, of course. It's just that simple.
Being on Google's good side in terms of being "on the map" is critically important.
There is ONE thing left: Advertising. This is advanced stuff, but if you're in a competitive industry, you will need to advertise.